Kress

BBB partnered with Kress, an employment screening company, to redefine its brand identity and positioning in a competitive and highly regulated industry. The goal was to elevate Kress from a background screening provider to a trusted partner in building safer, smarter workplaces. Through in-depth workshops and strategic development, we crafted a clear brand narrative centered around trust, precision, and people-first service.

The new brand positioning communicates Kress’s unique balance of advanced technology and personalized support. Visually, the brand expresses professionalism, clarity, and confidence, reflecting the integrity and accuracy that define Kress’s work. The updated tone of voice and messaging position Kress as a proactive ally for HR teams, helping them make informed decisions with speed and confidence. The result is a modern, credible brand that stands out in the industry while staying true to its mission of protecting organizations through intelligent screening solutions.