Shams TV Channel Idents

BBB partnered with Shams to create a series of compelling idents that bring the channel’s essence to life. From concept development to storyboarding, execution, and production, we crafted a visual narrative that captures the warmth, presence, and universal reach of Shams. The core idea revolves around the sun as a friendly, touchable entity, one that lands in different locations around the world, illuminating diverse cultures, landscapes, and people, symbolizing Shams’ global perspective and human connection.