Telia Branding

The Telia brand design draws inspiration from the fleeting brilliance of shooting stars, symbolizing moments of connection, speed, and transformation in the digital age. Just like shooting stars light up the sky in motion, Telia’s identity captures the energy of modern communication and the brand’s role in creating meaningful, fast-moving connections across the world.

The logo’s fluid, layered form represents signals in motion, waves of data, light, and ideas traveling through space. Its glowing gradients and smooth curves evoke the cosmic beauty of a night sky, with each layer echoing the dynamic paths of stars across time. More than a visual mark, the design tells a story of constant evolution, forward momentum, and the powerful spark that happens when technology meets human connection.